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Hi there, I’m Charlie Keum. A creative director with a background in design, user experience and product. The past 15 years have been a dream come true. Spent most of my twenties at digital agencies in New York City. Was a design lead and early inductee at Razorfish (1998). Creative director at FCBi and VML where I serviced clients in launching

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their brand  across web, mobile & social platforms. Founded Jumpmodo, where I launched a series of top selling apps in the sports and fitness category. Currently I am Head of UX & Design at iRGONOMIC, where I lead a team of talented designers and front end developers for brands and start-up clients.

charlie [ at ] charliekeum [ dot ]com

 

 

MOBIQUITY | CREATIVE DIRECTOR UX & DESIGN | April 2015 to July 2016

  • Leading Mobiquity’s user experience practice in New York.
  • Formalized process and delivery to ensure projects are on budget and schedule.
  • Manage resourcing for Northeast Region including New York, Philadelphia, Boston, and Atlanta.
  • Supervising a team of 11 user experience and design professionals for the Northeast region.

 

CAPTURE | CREATIVE DIRECTOR UX & DESIGN | June 2014 to April 2015

  • Managed the launch of Capture’s responsive web and mobile marketing site.
  • Coordinated efforts in content strategy, interaction design, user experience and visual design.
  • Implemented workflows for UX, design, and marketing.
  • Set expectations and project delivery with direct report to the executive leadership team.

 

iRGONOMIC | UX DESIGN DIRECTOR | January 2013 to June 2014

  • Senior leader owning all aspects of UX, Strategy, Marketing, Design & Product.
  • Accelerated new business growth from $160K to $3.2MM in billing in year 1.
  • Manages UX Process and cross-functional alignment between business, development and design.
  • Leads agile process in JIRA for team reviews, iteration work flows, and delivery.
  • Owner for all content architecture, functional specification, wireframe, and BRD documentation
  • Successfully leads client workshops customer journeys and digital planning.

line_transClients: TouchVision, CPA Global, Alexion, Merck, Boehringer Ingelheim, RCW, Mccann Worldgroup.

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JUMPMODO | FOUNDER, HEAD OF PRODUCT | February 2011 to January 2013

  • Founder and Head of Product of a mobile application development company.
  • Managed all aspects of Product Management, UX, Marketing, and Partnerships.
  • Established equitable deals with Kinsa Health, bMuse, Driven Inc., & PGA.
  • Generated over 4MM global app downloads on iOS & Android.
  • Media Marketing liaison with strong relationships with Apple, Tech Crunch & Mashable.

line_transProducts: iSwing , Adrian Peterson App , Dwayne Wade App , Ernie Els App , Richmob , Kinsa

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VML | CREATIVE DIRECTOR | March 2006 to February 2011

  • Creative leader and visionary contributing $3MM in new business from Hershey’s & Goldman Sachs.
  • Established growth of a 20-person division into a 67 person New York Agency.
  • Creative, UX, and Flash mentor for internal teams.
  • Led resource allocation, interviews, and team coaching.

line_transClients: Adidas miTeam , GoldmanSachs , Accenture , Hersheys, UNHCR , Xerox.

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FCBi | CREATIVE DIRECTOR | January 2002 to March 2006

  • Lead creative for Motorola.com featuring Motorola’s suite of devices.
  • Launched ONDCP Digital Campaign reaching 26MM views on a multi-channel initiative.
  • Initiated brainstorm session, content development, and creative workshops.

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RAZORFISH | DESIGN LEAD | May 1999 to January 2002

  • Lead designer for Schwab.com
  • Led design for Giorgio Armani site and Armani Exchange.
  • New Business creative lead for winning Ford Motor Company.

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PARSONS | BFA, DESIGN & TECHNOLOGY | 9/1994 – 5/1998

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MERITS / AWARDS:

  • Globally featured App by Apple Corporation (1/17/2010)
  • New and Noteworthy recognition by Apple (8/03/2010)
  • Top Paid Sports App worldwide on iTunes (1/17/2010)
  • 40th Top Grossing App worldwide on iTunes (1/17/2010)
  • Gold Addy (Xerox Frugal Color)
  • IAC Award (Xerox Frugal Color)
  • W3 Gold (Xerox)
  • Webby (Xerox, Adidas, ESPN)
  • Cannes Lions Honorary Mention (Goldman Sachs)
  • One Club Honorary Mention (UNHCR)
  • Web Awards KC Regional Gold (Accenture.com)
  • FCN Silver (Goldman Sachs)
  • Cannes Bronze E-Commerce (ArmaniExchange.com)

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