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Role: Creative Director Platform: iOS & Android
Type: Gamified Rewards Program


Club Keurig™ is a rewards and loyalty program with over 1.5MM subscribers. Through a gamified experience leveraging an existing rewards model the object of the game is simple: Buy one Keurig K-Cup, get one Keurig Point. Convey loyalty socially, get even more

points. Use these points toward brewers (coffee machines) or a wide variety of K-Cup flavors. Through social sign-ins, photo uploads, mobile commerce, the program is mutually beneficial from a business rationale inasmuchas the customers they serve.