« All Projects



Next Project »

Role: Creative Director Platform: Web
Type: Brand Awareness

 

With a wide range of mobile devices launching every year, Motorola needed a site that could showcase all their offerings and products in a new way. Through stories, the website allowed users to immerse themselves in the Motorola brand while receiving product benefits that were related to the narrative. As users watch each of the stories


unfold, they witness how each product can solve the main character’s conflict and are fed up product details to get more info or continue their journey. Some of the stories include one of a young fisherman in the red sea and making a pivotal discovery or a criminal crusade through the arctic circle.