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Role: Creative Director Platform: Web
Type: Brand Awareness


With over 200 live radio channels, XM Radio needed a site to help inform its users through a central hub. At the site, users can peruse through channel genres while getting related products such as their XM2Go pocket device. Working closely with the Razorfish experience team, the site took into consideration the many business

divisions within the XM organization including the DJs & talk-show hosts and product development units. To satisfy the vast infrastructure we developed a Creative & UX strategy that delivered content to the users logically with relevant information based on each user’s distinct path.