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|Role: Creative Director||Platform: Web & Social|
|Type: Brand Awareness|
Year after year, we begin to see Fortune 500 companies, brands, agencies and thought-leaders charter a path toward new forms of communication to propel our creativity in print, TV, mobile, social media, direct marketing, PR, and technology. The ever-changing landscape is best defined by the term, “constantly in beta”. To harness this thought, Y&R’s corporate site took on a redesign to convey the company’s vast global network of agency brands
comprised of award winning talent from all parts of the world to showcase their work, the people, and the places they have been. Built with a “blog 3.0” cms, the site displays an endless scroll of posts, thoughts, executive leadership profiles, and campaigns from abroad that users can filter by category or discover by exploration. While perusing the site, one will notice the robust content that leads you through a relevant and engaging user experience.